Cookie Policy
This website www.2xu.com ("Website") uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve this Website by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of our Cookie Policy is deemed to occur if you press the "ACCEPT" button on Our Cookie popup. If you do not agree to our Cookie Policy, please stop using this Website immediately.
Definitions and Interpretation
In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:
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"Cookie" |
means a small file placed on your computer or device by this Website when you visit certain parts of this Website and/or when you use certain features of this Website; |
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"Cookie Law" |
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation ("GDPR"), the Australian Privacy Act and other applicable data protection laws ("Regulation"); |
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"personal data" |
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by the Regulation; and |
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"2XU/we/us/our" |
means 2XU an Australian company whose registered address is 53 Cremorne Street, Cremorne VIC 3121, AUSTRALIA |
Information about us
This Website is owned and operated by 2XU. We can be contacted at data.privacy@2xu.com.
How does this Website use Cookies?
This Website may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of this Website and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using this Website, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than us. Third party Cookies are used on this Website for website analytics, conversion tracking and product recommendations. For more details, please see below.
What Cookies does this Website use?
The following first party Cookies may be placed on your computer or device:
| Category | Name of Cookie | Purpose & Type | Strictly Necessary | Lifespan |
| Custom 2XU | ||||
| country | sets the country from which the customer is accessing the site to custom session variable | no | Current session - 7776000 ms |
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| displaySitewidePrivacyNotification | Site Wide Privacy Notification - allows users to be informed that the site uses cookies, give them a link to a privacy policy explainig their rights and limitations, and an option to not see this message again | yes | 63072000000 ms | |
| Digital Storefront (Used by Commerce Cloud Digital to operate a storefront) | ||||
| dwanonymous_* | Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. The * in the cookie name is a value unique to the site. | yes | 180 days | |
| dwsid | Identifies the current browsing session. | yes | Current session | |
| sid | Identifies the current browsing session. Only used by customizations. | yes | Current session | |
| dwsecuretoken_* | Used with dwsid to secure the session through HTTPS. The * in the cookie name is a value unique to the site. | yes | Current session | |
| dwcustomer_* | Identifies a registered shopper. Used only when the shopper selectsæRemember Me. The * in the cookie name is a value unique to the site. | yes | 180 days | |
| dw_dnt* | Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, ActiveData). Commerce Cloud sets it with each page response based on the value of the corresponding session attributeæTrackingAllowed. The value of this cookie always matches that of the Einstein __cq_dnt cookie. |
no | Current session | |
| dwac_* | Stores the following data for analytics purposes: Session ID, report suite name, shopperÍs customer ID, source code group ID (encoded), currency mnemonic, and time zone. The * in the cookie name is a value unique to the site. |
yes | Current session | |
| dwpersonalization_* | Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, the value is cleared when the shopper logs out. The * in the cookie name is a value unique to the site. | yes | 180 days | |
| dwsourcecode_* | Stores the source code for campaign and affiliate tracking. The lifespan is defined in Business Manager. The * in the cookie name is a value unique to the site. | yes | Varies from 0-999 days | |
| Site Genesis (Used by SiteGenesis and available for use by sites based on SiteGenesis.) | ||||
| dw_cookies_accepted | When the merchant has enabled the cookie hint notice, it records that the shopper has acknowledged that cookies are being used. | yes | Current session | |
| dw_TLSWarning | Identifies whether the shopper's browser only supports outdated versions of TLS. Set to true if the browser fails the compatibility check or if the check cannot be completed. |
yes | 15 minutes when true; 30 minutes when false |
|
| dw | Set with dw_cookies_accepted. | yes | Current session | |
| Einstein (Used by Einstein for AI functionality.) | ||||
| cqcid | Hashed ID for an unregistered shopper. | no | Current session | |
| cquid | Hashed ID for a known shopper. | no | Current session | |
| __cq_uuid | First-party version of the third-party uuid cookie. Contains a randomly generated user ID. Used to collect information about the shopper's activities on the merchant's own website. | no | 13 months | |
| __cqact | Holds the queue of browser activities until they are sent. | no | Current session | |
| __cqviews | If sessionStorage is not available, contains the most recently viewed recommendations until they are sent. | no | Current session | |
| __cqsviews | If sessionStorage is not available, contains the products in the most recent search results until they are sent. | no | Current session | |
| __cqcviews | If sessionStorage is not available, contains the products in the most recently viewed category page until they are sent. | no | Current session | |
| __cq_anchor | If sessionStorage is not available, contains the anchor products for recommendations on a page. | no | Current session | |
| weird_get_top_level_domain | Detects the root domain on the page. | no | Current session | |
| __cq_bc | First-party version of the bc cookie. Contains activity history, such as the last 10 products viewed by the shopper. | no | 30 days | |
| __cq_seg | Contains inferred shopping propensity attributes and other segment attributes used in predictive sort. (First-party version) | no | 30 days | |
| __cq_dnt | Indicates that the browser has opted out of CC Einstein tracking for this site. Commerce Cloud sets it with each page response based on the value of the corresponding session attributeæTrackingAllowed. The value of this cookie always matches that of the Storefront dw_dnt cookie. |
no | 10 years | |
| cq | (Session storage object) Tests whether sessionStorage is available. | no | Current session | |
| cq.anchor | (Session storage object) Contains anchor product IDs. | no | Current session | |
| cq.viewReco | (Session storage object) Contains the most recently viewed recommendations. | no | Current session | |
| cq.viewSearch | (Session storage object) Contains products from the most recent search results. | no | Current session | |
| cq.viewCategory | (Session storage object) Contains products from the most recently viewed category page. | no | Current session | |
| __cq_seg | Contains inferred shopping propensity attributes. Third-party cookie set on .cquotient.com. | no | 30 days | |
| uuid | Contains a randomly generated user ID. Third-party cookie set on .cquotient.com. Used to track data for analytics purposes, including Commerce Cloud's own analytics as described in the Trust & Compliance documentation. |
no | 13 months | |
| bc | Contains activity history, such as the last 10 products viewed by the shopper. Third-party cookie set on .cquotient.com. | no | 30 days | |
The following third party Cookies may be placed on your computer or device:
| Name of Cookie | Purpose & Type | Provider | Strictly Necessary |
| Google Analytics | Website analytics cookie for visitor information and source. | yes | |
| Adwords Conversion | Conversion tracking cookie for ads delivered by Google Adwords | yes | |
| Conversion tracking cookie for ads delivered by Facebook | yes | ||
| Bing | Conversion tracking cookie for ads delivered by Microsoft Bing | Microsoft | yes |
| Vizury | Product retargeting and recommendations | Vizury | yes |
| MediaForge | Conversion tracking cookie for ads delivered by MediaForge | MediaForge | yes |
| ROKT | Lead generation capture | ROKT | yes |
| __btr_em | Capture TID | Bronto | yes |
| __btr_id | Capture TID | Bronto | yes |
| bs_t_bc_ | Capture TID | Bronto | yes |
| bs_t_ | Capture TID | Bronto | yes |
| bfx.isInternational | Check has International | Border Fee | yes |
| bfx.isRedirected | Check has redirect | Border Fee | yes |
This Website uses analytics services provided by Google. This Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how this Website is used. This, in turn, enables us to improve this Website and the services offered through it. You do not have to allow Us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of this Website, it does enable us to continually improve this Website, making it a better and more useful experience for you.
Consent and Control
Before Cookies are placed on your computer or device, you will be shown a popup requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of this Website may not function fully or as intended.
In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your
Data Privacy
Data Privacy is important to us. Please refer to our privacy policy.
Changes to this Cookie Policy
We may alter this Cookie Policy at any time. Any such changes will become binding on you on your first use of this Website after the changes have been made. You are therefore advised to check this page from time to time.
In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.